Keyword Opportunities
Identify possibly-overlooked keywords with big potential.
How it works
The Keyword Opportunities tool instantly uncovers keywords that have high engagement on your website or convert well, even if overall traffic from that keyword is low.
First, Raven pulls data from Google Analytics (which you must have synced with Raven). Then, Raven uses an algorithm to give preference to keywords that have little traffic but high engagement and/or conversion rates. Finally, the Keyword Opportunities tool sorts the keywords accordingly, based on the algorithm’s perceived level of opportunity.
For example, for this mobile blog, the biggest keyword opportunities include "usb 3.0" and "backup macbook."
How Internet marketers can use the tool
SEOs can uncover keywords with the most opportunity and then emphasize them in SEO copywriting and link building campaigns. Social media pros, community managers and brand monitors can discover unique keywords with the most conversion potential (read: ROI), then target those keywords for more marketing.
By drilling down into Keyword Opportunities results‚ for example, searching for keywords that do not include a brand name or do include the brand name of a competitor‚ Internet marketers can get even more insight.
Internet marketers can run the fast, simple Keyword Opportunity PDF reports when pitching services to potential clients or developing an overall strategy. Also, the reports may help clients or C-levels understand which keywords they’re undervaluing (i.e., a vanity keyword or brand name isn’t everything).
For more information, see our announcement about the Raven Insights section.
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