Content Opportunities
Give content with the most engagement more promotion.
How it works
The Content Opportunities tool instantly uncovers the pages on your website that have the highest engagement, even if traffic to the pages isn’t stellar.
First, Raven pulls data from Google Analytics (which you must have synced with Raven). Then, Raven uses an algorithm to give preference to pages that have little traffic but high engagement. Finally, the Content Opportunities tool sorts the pages accordingly, based on the algorithm’s perceived level of opportunity.
For example, for this mobile blog, the biggest content opportunities include GPS navigation apps, iPad rentals and screenshots of unreleased iPad apps.
How Internet marketers can use the tool
SEOs can quickly identify opportunities for targeted link building campaigns. Social media pros, community managers and brand monitors can share content that has already proven to engage readers. (And because traffic isn’t high, the content won’t feel like the “same old thing” to readers.) Content strategists can get insight into the content should probably stay during a site redesign, and content marketers could make better decisions about what content to promote.
By drilling down into Content Opportunities results‚ for example, including or excluding blog posts from results‚ any Internet marketer can fine-tune a strategy.
Also, Internet marketers can run fast, simple Content Opportunity PDF reports when pitching services to potential clients or developing an overall strategy. Also, the reports may help clients or C-levels understand which content on a website they’re undervaluing.
For more information, see our announcement about the Raven Insights section.
Internet Marketing Tools