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Social Media Management
Keep up with conversations and people in your social networks.
The following sections will help you find resources about key social media management functions in Raven. The links connect you to more detailed information in the Knowledge Base.
- Listening and conversation tools
- Social account authorization
- Twitter customization
- Track other social media accounts
- Social media metrics
- Raven social media videos
Listening and conversation tools
Raven offers a number of ways to listen to and participate in important social conversations.
The Social Stream offers the most customization and flexibility. It can bring together all of your social accounts as well as keyword searches you added to Social Monitor.
See “Social Media Monitoring” for more information about programming social media searches.
Social account authorization
You can authorize an unlimited number of Facebook, Twitter and YouTube accounts. You have to have the username and password for Twitter and YouTube. You have to be a page administrator to authorize Facebook.
Twitter customization
Twitter Manager allows you to add the URL shortener or your choice and program default custom variables for shortened links.
Learn more about Twitter customization.
Track other social media accounts
Persona Manager can keep track of usernames and passwords for social accounts.
Read more about the Persona Manager.
Social media metrics
See “Metrics” for more information about social media metrics.
Raven social media videos
Social Media Tools
Learn how to add keyword searches for social media and build a social media inbox with the Social Stream.