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PPC Management

Track and adjust your PPC campaigns.

The following sections will help you find resources about the key PPC management functions in Raven. The links connect you to more detailed information in the Knowledge Base.

Google tools
Google account authorization
AdWords metrics
AdWords Insights
PPC management data available in Raven
Raven advertising videos

PPC management tools

Raven’s Google AdWords tool is where you will review existing advertising at every level, including campaign, group, keyword and ad.

You can also create new campaigns in Raven.

Google account authorization

You must have administrator access to the Google AdWords account to authorize it in Raven.

Learn more about authorizing AdWords accounts.

AdWords metrics

Advanced AdWords metrics are available in Raven. Read more in “Metrics.”

AdWords Insights

Raven compiles data from Google AdWords to help you identify opportunities in the accounts you manage. AdWords Insights reviews keyword quality scores, relevancy, page quality and page latency. Search Query Performance allows you to discover search terms are triggering specific Google AdWords keywords.

Learn more about AdWords Insights.

PPC management data available in Raven

The following PPC keyword data is available in Raven:

Daily budget
Status (paused/active)
Clicks
Impressions
CTR
CPM
Avg. CPC
Cost
Avg. position
Conversions
Conversion rate
Cost per conversion

Raven advertising videos

Advertising Tools

See how Raven allows you to manager all aspects of your PPC from campaigns to keywords.