Customer care can be reached at email@example.com from 8 a.m. to 6 p.m. CDT (GMT-5) Monday-Friday. We speak English and Spanish.
Track and adjust your PPC campaigns.
The following sections will help you find resources about the key PPC management functions in Raven. The links connect you to more detailed information in the Knowledge Base.
- Google tools
- Google account authorization
- AdWords metrics
- AdWords Insights
- PPC management data available in Raven
- Raven advertising videos
PPC management tools
Raven’s Google AdWords tool is where you will review existing advertising at every level, including campaign, group, keyword and ad.
You can also create new campaigns in Raven.
Google account authorization
You must have administrator access to the Google AdWords account to authorize it in Raven.
Advanced AdWords metrics are available in Raven. Read more in “Metrics.”
Raven compiles data from Google AdWords to help you identify opportunities in the accounts you manage. AdWords Insights reviews keyword quality scores, relevancy, page quality and page latency. Search Query Performance allows you to discover search terms are triggering specific Google AdWords keywords.
PPC management data available in Raven
The following PPC keyword data is available in Raven:
- Daily budget
- Status (paused/active)
- Avg. CPC
- Avg. position
- Conversion rate
- Cost per conversion
Raven advertising videos
See how Raven allows you to manager all aspects of your PPC from campaigns to keywords.