User Testing Tools

We all like to think we know exactly what our customers want. The reality of it is, our customers may prefer something that we had no idea was even important to them. Find out if your site is structured in a way that makes sense to your users by having them test it out and give you feedback on their experience. The following tools make it easy to setup and find users to test out your site design and conversion funnels.

Morae – Morae is a software based tool made up of three components: Recorder, Observer and Manager. It allows you to record audio, video, on-screen activity and even keyboard/mouse movement. And that’s just the Recorder software! Cost: $349 and up

Usabilla – Usabilla is an online remote testing web application that gives you visual results and insight into a users experience with your design. They also support twenty languages. Cost: Free and up

IntuitionHQ – Using IntuitionHQ you can upload screenshots and files of your designs, create tasks for users to complete and then share the testing link with whomever you like. Cost: $9

ClickTest – ClickTest allows you to upload a screenshot of your design, writeup instructions for testers and then either send the test out to the ClickTest community or run the test privately with users of your choice. Cost: $20/month and up

ChalkMark – Create a series of tasks for users to complete after you’ve uploaded a design and ChalkMark will keep track of where they are clicking/interacting with your design. Cost: $109/month

Feedback Army – Feedback Army is a quick and easy way to get feedback about your site design. Simply submit questions about your site and you’ll receive ten responses from Feedback Army reviewers. Cost: $15

UserTesting.com – UserTesting.com gives you on-demand access to a large panel of users along with the ability to see and hear where users are getting frustrated with common tasks on your website. Cost: $40/test

Loop11 – Loop11 is a self-serve, hosted solution where you write out simple tasks/questions for users to complete/answer about your website. Cost: $350

Concept Feedback – Concept Feedback is a simple tool where you post your website, landing page, mockup or wireframe and get design, usability and marketing feeback from the Concept Feedback community. Cost: $10 and up

UserVoice – UserVoice is a community where you submit your ideas for a website design and they vote and comment on their opinions of it. Cost: $19/month and up

UserFly – UserFly provides instantaneous user studies by recording actual visitors to your website and playing back their mouse movement, clicks and form interaction. Cost: $10/month and up

ClickTale – ClickTale helps you analyze the forms on your website so you can determine which fields are taking too long for the user to fill out, are most frequently left blank or that even cause them to leave. Cost: Free and paid plans

Silverback – Silverback is a Mac application that allows you to perform Guerilla usability tests. You can film the user while they take the test, capture their screen activity, record their voice and other great testing options. Cost: $69.95

Clixpy – Clixpy records and tracks everything from mouse movements, clicks, scrolling and form inputs. Cost: $5

Kampyle – Kampyle is a tool that invites your website visitors to partake in a survey that you create to help give you insight into what they think of your site. Cost: $49/month and up

Ethnio – Ethnio is a tool that you can use to recruit and manage user testers. Cost: Free and paid options

Conversion Optimization Tools