Attention and Click Testing Tools

Not sure what to test or just curious what’s grabbing your visitors’ attention? These tools are designed to help you figure out where people are looking and clicking on your website so you can ensure that they are accomplishing the goals you want them to.

AttentionWizard – With AttentionWizard, you simply upload an image or use a live website and they’ll create an “attention heatmap” to predict where your visitors attention is being drawn. Cost: Free and paid options ($10-40)

GrayBit – Color can prevent people from viewing a layout objectively. GrayBit converts any web page into a grayscale rendition to make it easier for you to test a page’s perceived contrast. Cost: Free

FiveSecondTest – FiveSecondTest allows you to setup a five second test where testers will get to view your webpage for five seconds, and will then be asked a series of questions that you create about the design. Cost: $20/month and up

Feng-GUI – Feng-GUI simulates a five second tests and determines where on a design the users attention will go. It creates heatmaps based on an algorithm that predicts what a person would be most likely to look at. Cost: $25 and up

Google Browser Size – Google Browser Size creates a diagram of various browser sizes on top of a web page so you can see where your calls to action are visible without having to scroll. It’s a useful tool for determining how many users can easily see what you want them to do on your website. Cost: Free

Website Optimizer – Powered by Google, Website Optimizer is a free tool that allows you to easily setup and monitor A/B and MVT tests. Cost: Free

Visual Website Optimizer – Visual Website Optimizer combines A/B testing with heatmaps so you can get even more insight into how well a page is performing. Cost: $49/month and up

Conversion Optimization Tools