Competitive SEO Analysis
A METHOD AND CHECKLIST
Revised November 1, 2011
Introduction
When it comes to search engine optimization (SEO), you can never have too much data.
Outside of your own analytics and the tests you’re running on your own website, there are opportunities to collect data from an unlikely source: your competitors. Your competitors offer a wealth of information. From learning from their mistakes to analyzing their successes, you can save a great deal of time on your own campaign by taking a deeper look at your competitors’ strategies.
As a Raven customer, you’ll be able to take advantage of various tools in the Raven platform to help you with this process. From identifying competitors to monitoring them, Raven can help speed up the competitor analysis process.
Not a Raven customer yet? Here’s the scoop:
Raven Internet Marketing Tools is an powerful online platform for researching, managing, monitoring and reporting on Internet marketing campaigns.
Raven uses the most trusted data from third parties—including MajesticSEO, SEMRush, SEOmoz, Google Analytics and Google AdWords—to power tools for:
- SEO research, management and reporting, with tools including a SERP Tracker, Link Manager, Backlink Explorer and Site Finder
- Social Media management, monitoring and reporting, with tools including a real-time Social Stream, Twitter, Facebook and YouTube monitors and a Persona Manager
- Google AdWords PPC campaign management, reporting and quality score insights