Raven Internet Marketing Tools helps people work faster and smarter.

The Sexual Assault Center helps people, period. The center’s crisis counselors and therapists are very good at their jobs — aiding people in pain as long as needed. The nonprofit works just as hard at prevention, too, with educational programs for children and adults that reach more than 124,000 Tennesseans each year.

Their team is getting ready to launch an education portal, and they just started using Raven Tools to help them hone their internet marketing strategy. Susan Swartz, the marketing and events manager for the Sexual Assault Center, answers a few questions about being a new Raven user:

Which Raven tool do you use most often?

Google AdWords Research is what I have been using the most. We are in the process of building a new education portal to offer our education programs online, and it’s important for us to know which words will help people find our site.

Which Raven tool saves you the most time or money?

I would say the keyword tools are definitely saving us the most time. Instead of having to do that research ourselves, it takes a lot less time to put in “competitor” websites and see what works.


Which one of the Raven Tools are people stupid for not using?

All of it (as a whole). I cannot imagine having to use a separate program for each of these SEO tools.


How does Raven Tools fit into your team’s workflow?

Right now Raven Tools fits in as a time saver. It is not a daily tool yet, but as the content is being constructed for the site, it definitely will be.


Susan Swartz is marketing and events manager for the Sexual Assault Center in Middle Tennessee. Contact her at sswartz@sacenter.org.