Why Outspoken Media loves Raven Tools
If you’re in the Internet marketing business and you haven’t heard of Outspoken Media, you might be Twitter deaf.
Outspoken Media was founded by outspoken women Rae Hoffman, Rhea Drysdale and Lisa Barone — best known as @sugarrae, @rhea and @lisabarone on Twitter. They have strong opinions about SEO, social media and online reputations, and they’re not afraid to tell you when you’re doing it wrong.
Drysdale says Outspoken Media takes on Fortune 100s and small businesses alike — as long as “we can help them get a solid return from our efforts.” They’re not afraid to tackle competitive industries and complex search problems. And they use Raven Internet Marketing Tools to do help them do it.
Which Raven tool do you use most?
Link Manager. We do a lot of link development and campaigns that need to be tracked.
Which Raven tool saves you the most time or money?
The Keyword Manager makes it simple to monitor, archive and report on rankings movements. Without it we would have a lot of manual tracking and spreadsheets. We love the ability to tag keywords, which makes it simple to track particular campaigns or groups of keywords.
Which one of the Raven Tools are people stupid for not using?
Reporting. Raven makes building reports so simple to customize for your agency or clients, schedule and modify as needed.
How does Raven Tools fit into your team’s workflow?
Our employees use it daily to monitor rankings, develop link, mark sentiment for brand mentions and track social media performance. As a manager I use it to review what’s being done for our clients and the results of that work.
Do you have any secret ninja tricks with Raven Tools?
We love to pull in archived link data for clients and label them archived, so we have a baseline of where they started before us.
In which we get personal
If you’re stranded on a desert island, what three things do you bring with you?
Portable radio, knife, something to start a fire… I’m a practical survivalist like that.
What’s your beverage of choice?
Earl Grey tea.
Who is your hero?
Real: father. Superhero: Jean Grey of the X-Men.
What’s your dream job?
Primatologist, Jane Goodall-style
Rhea Drysdale is co-founder and chief operating officer of Outspoken Media Inc., which offers search engine optimization, online reputation management, social media marketing, link development and content creation services. Contact her at firstname.lastname@example.org or follow @Rhea on Twitter.