What is quality content, and who needs it, anyway?

That’s the subject on tomorrow’s “Weapons of Mass Marketing” show on WebmasterRadio.FM.

To introduce a two-part series on web content tools, hosts Jon Henshaw and Taylor Pratt invited Raven’s Communications Director Arienne Holland to argue about talk about content, keywords, editorial calendar tools and more.

Tune in at 1 p.m. EST to WebmasterRadio.FM.

“Weapons of Mass Marketing” airs on one of the Tuesdays of every month at 1 p.m. EST. Hosts are Jon Henshaw, Raven Tools product manager, and Taylor Pratt, Raven Tools product marketing manager. Episodes are archived exclusively on WebmasterRadio.FM, and they are available on iTunes.