Hello from London, where I am six hours ahead of my colleagues who have not only been business as usual while we’re in the United Kingdom for Search Engine Strategies, but have just released a pretty large update to our Link Manager. As someone who sees just about every piece of correspondence that comes into Raven, I know just how much people have been clamoring for more control over link alerts, and that’s exactly what our latest update to the tools contains.

Jon wrote a brief post about the new link monitoring options yesterday with an introduction, but I wanted to take a moment to go through each of the new options individually.

How do I access the new link alerts?

All you need to do is navigate down to the very bottom of the Link Manager, where you will find the Link Manager settings, including the new link alert options.

Settings

You have always been able to do a bulk action to turn link monitoring on or off, or just choose an individual link record you want to monitor, but up until now it has always been at a 30-day interval. Now, we give you the option to set those intervals to daily, weekly or stick with the monthly. Want these alerts to come to your e-mail address of choice? Make sure you have notifications enabled.

Check link status

Before the recent changes, Requested and Active links were checked, but you had no control over that unless you created custom link statuses. Now, you can choose exactly what link status types you want to have monitored.

Monitoring options

The first three options here—anchor text, link destination url, and nofollow links—have always been a part of link alerts. To give you even more flexibility (after all, you know exactly what data you need timely updates about), we added three new options: mozRank change, Page Authority change and number of links change. MozRank and Page Authority are two metrics from seoMoz that can let you know the health of any given page.

Every day we strive for a more flexible Raven, and we hope these new changes give you much needed flexibility in your effort to build links.

Have feedback for us on the new features? Just click on the little green bug from any page within Raven and let us know.