Using a custom URL shortener can make your links more trustworthy to your fans.

At Raven, we use the domain raven.im powered by bit.ly.

bit.ly is free, reliable and has great click-through stats. And Raven already supports their API in our Twitter tool.

If you have your own bit.ly custom short domain, you can set it up in Raven. Here’s how.

Go to the Twitter tool and click on the Customize Tool icon.

Then enter your bit.ly username and API key.

Click the Save button and Raven will use your bit.ly API every time you shorten a link with our Twitter tool.