Raven SEO Weekly Digest – Issue 46
7 Recession Strategies for B2B SEO
During tough economic times it can be tempting to prioritize and let your search campaign fall by the wayside. Believe it or not, SEO remains one of the most cost-effective marketing strategies. If your site has a history of responding well to your desired search terms, you should be tweaking your site to match the changing market. Search Engine Land has seven inexpensive B2B SEO strategies that you can use to help you come out on top.
Big Brand Social Media Interview
It’s always fascinating to take a look at how recognized names use Social Media to better connect with their customers. Representatives from Wells Fargo, UPS, The Home Depot and Graco all participated in a group interview recently to share their insights on defining, justifying, testing, and measuring the use of social media for the enterprise.
The Art of ‘Email Pitching’
At some point we’ve all received the request for a link via email. For a number of reasons, we happen to disregard the offer because we know all too well that the offer is going to be lousy or it’s just something we’re not interested in. However, what if there were certain characteristics that occurred over time that would make ‘link building by email’ more of a science than an art? Aaron Wall explains more…