When considering taking on an SEO campaign you should be realistic about your chances of success. Promising the world and delivering nothing gives SEO, and those in the industry, a bad name. Implementing an organic SEO campaign or using white hat techniques may take longer to achieve better SERPs, but it’s far more sustainable for the long term.

Steve Haar over at Search Engine Watch wrote an article about SEO Expectations and Commitments in which he outlined the following items to consider when embarking on an organic SEO campaign:

• Plan to keep in it for the long haul
• Be patient
• Set Objectives
• Keep people informed
• Set expectations