With PubCon and SES Chicago going on at the same time, there is plenty to review in the world of SEO this week.

Sub Domains to be Treated as Folders by Google

Fresh out of PubCon this week is the intriguing development that sub domains are to be treated as folders by Google. The impact of this perhaps wont be felt immediately, but when it happens the implications could be drastic. Keep an eye out for more developments of this story.

The World’s First .com Domain Name

If you had to take a guess at the world’s first .com domain name, what would you pick? Think.com, sun.com or adobe.com? If you chose either one of those as your pick, you’d be incorrect. It was in fact symbolic.com which is still active today after all these years! Some of the domains will be familiar to a lot of you, but there are some surprises on the top one-hundred list.

Using ALT Attributes Correctly

At the Google Webmaster Central blog, Matt Cutts the head of Google’s Web Spam Team offers up some useful tips on how to fully utilize and optimize your ALT attributes. Back in the day when search engines weren’t so advanced, many webmasters would keyword stuff their ALT attributes in the hope of higher rankings. However, the search engines quickly caught on to the technique and sites caught doing this could have their rankings lowered or become delisted entirely.

Raven Blog Recap

With Scott and Jon drinking working hard in Las Vegas this week at PubCon, we have a bunch of blog entries to go over:

• Michael Gray’s Top 10 Social Media Marketing Tips
• Duplicate Content Strategies from PubCon
• Rand Fishkin’s Link Building Tips from PubCon Las Vegas 2007
• Article Title Tips for SEO and Social Media
• Google Finds Dead Man Alive – No, Really