Raven SEO Weekly Digest – Issue 45
SEO Moz’s New Linkscape Creates Webmaster Backlash
SEO Moz recently launched their new Linkscape tool which boasts link information on over 30 billion webpages across 200 plus domains. That’s a mighty bold statement considering that it went under the radar of the majority of website owners. However, just because they didn’t see it coming is no reason to believe that the index isn’t so large. IncrediBILL puts forward the argument that with so many web pages being indexed (and refreshed monthly), webmasters are suffering from being under the onslaught of so many bots. In a counter argument to Bill’s, an anonymous commenter stated that if all of the webmasters didn’t notice the bots crawling, then they couldn’t have made much of an impact. Indeed. Still, it would be a nice gesture on behalf of SEOMoz, if they offered a free report to site owners. Meanwhile, Danny Sullivan questions the great competitive advantage that Linkscape provides. Although like everyone else who’s just getting to grips with the tool, confesses that his opinion may change once he’s used it for a while.
Do Search Engines Love Blogs?
Whether you’re an owner of a personal or corporate website, blogs are a great way to build traffic. They’re indexed really quickly and provide a great way to provide interaction between yourself and your readers. However, Bill Slawski at SEO by the SEA mitigates that in a new patent, Microsoft are exploring an algorithm to increase PageRank for pages linked to by blogs. It’s an interesting concept, but surely there are enough splogs already without giving the spammers another reason put their crap everywhere.
5 Ways to Sell Social Media to Your Boss
Does your boss have anti-socialmediaism? It’s time to put them straight. A post today on ReadWriteWeb highlights the problems many of you have when persuading those who sit in the fancy seats, that Social Media deserves a place in the company’s strategy. Your boss isn’t ignorant and isn’t stupid, it’s just more likely that they are used to traditional marketing – i.e the 30-second spot. Fortunately for you, here’s 5 ways to sell Social Media to your boss.