Raven SEO Weekly Digest – Issue 44
Raven Officially Launches SEO Tools
It’s been a long time coming. After our initial public beta, we decided to revert back to a private beta, thanks to the helpful feedback from our initial users. Since then, we’ve been hard at work tweaking existing tools and adding new ones.
Two of the biggest improvements came from the addition of Analytics and an Agency functionality. Analytics allows you to track all of your website’s traffic and then automatically report on link campaign data as it relates to your conversions – creating a true SEO ROI report. The Agency functionality provides a robust multi-user interface that allows you to control access to just about every part of your Raven account.
We also introduced a new Free account that lets you experience most of the features of Raven and also gives you full access to the Link Manager and the Firefox toolbar.
We’ll continue to be aggressively adding new features and tweaking existing ones based on your feedback. Give Raven SEO Tools a spin if you haven’t already. We think once you’ve used it, you’ll agree with us that it’s the most powerful suite of SEO tools available.
Yahoo! Tests New Look – Targets Social Media Users
Have you been invited to test Yahoo!’s new version of Yahoo! News? If you have you’ll notice quickly the larger text and wider footprint – all intended along with a content re-shuffle to increase the usability of the site. Something else worth mentioning is that TechCrunch are reporting that readers coming to Yahoo! News from social media sites will see shorter versions of news stories with links to similar stories more heavily featured. Search Engine Land has more on this story.
Defining SEO Information Environments Through RSS
I have literally hundreds of RSS feeds I subscribe to. NetNewsWire has changed the way I view content on the Web – I am able to scan through the titles and opening paragraphs before I click-through to the actual content on the page. Regardless of search engine algorithm changes, a full understanding of information environments is crucial for SEO and online marketing. Dave Snyder at the Search Engine Journal admits to being pretty obsessed with Information Environments of late, so without further ado we’ll let Dave delve deeper into how mastering your information environment can help out with your SEO.