PubCon is just around the corner and Web geeks from across the country will be travelling en masse to Las Vegas. Whether a newbie or a veteran to the Web, there is always something new to learn at PubCon.

For Those Absent from PubCon

Since I’m staying in town to hold down the fort while Jon and Scott go off galavanting working in Vegas next week, I still want to find out about what’s happening at PubCon. Barry Schawrtz at Search Engine Land has several links in an article he wrote about how to keep up with the PubCon news. If you’re not going to PubCon next week check out the article for some informative linkage.

Optimize Your Title Tags

A title tag is one of the most important attributes that you should focus on when optimizing your pages. If you’re not utilizing your title tags to full effect, your Web presence probably isn’t all it could be. Altering your title tags with specific changes such as keyword implementation, could make the difference between an average SERP and a very good SERP. Golgotha at Search This wrote a great article earlier this year about optimizing your title tags.

Strategic SEO

Every SEO company or specialist has different methods of achieving success, so if you ask several SEO specialists about one particular strategy, you’re likely to hear several different answers. However, with that being said, each strategy should consist of the following:

• Informative Page Layout
• Keyword Rich Content
• Link Development

You can read more about this in the Strategic SEO article at e2 solutions.

Raven Blog Recap

On the Raven SEO blog this week, we’ve covered the following:

• Five Steps to Effective Keyword Research
• Review of Zotero Add-On for Firefox
• The Importance of Article Distribution and How it Relates to SEO
• SEO Expectations and Commitments