Raven SEO Weekly Digest – Issue 37
Written by Lee Smith-Bryan | Posted on August 8th, 2008
8 Metrics You Should Judge Before Asking for a Link
Link building – one of the most prominent tasks when embarking on an SEO campaign. Although a time consuming process, it is definitely worthwhile for the success of the client. However, there are two things that we need to look at before we start our campaign; deciding which sites to pursue for a link and following through. Kelvin Newman at SiteVisibility offers us 8 metrics that we should consider using, including contextual relevance, outbound link count and domain extension.
Optimizing the Right Content for the Right Audience
Following up on his article from last week which led to some interesting discussions, Lee Odden further describes that prospects and customers are not the only audiences for web content. Content optimization is what Lee sees as an initiative that needs to be taken to reach the outcome of establishing the right audience.
The Ultimate Guide to Internal Linking
Understanding and creating an internal linking structure takes patience and dedication. There are numerous ways to approach internal links so Pete Wailes at Searchlight Digital has compiled an extensive guide to internal linking. Amongst other things, Pete describes the PageRank formula, planning the structure and what not to do.