Raven SEO Weekly Digest – Issue 22
Written by Lee Smith-Bryan | Posted on April 11th, 2008
Your Site Got Hacked, Now What?
Having your site hacked can be very demoralizing and the clean-up very time consuming. You’ve put a lot of hard work and effort into achieving and maintaining your SERP’s only for them to disappear like a flying tank. Fear not, the Google Webmaster Central team have provided us with a guide on how to recover from your site being hacked.
Yahoo! Gets Serious – Beefs Up Yahoo! Services
Google Analytics and Microsoft’s adCenter Analytics — both of which you should be very familiar with. Not to be outdone, Yahoo! announced it was jumping on the web analytics bandwagon this week by purchasing IndexTools Analytics. The acquisition of IndexTools’ assets is intended to maximize its clients online marketing efforts. Considering the on-again, off-again takeover deal with Microsoft, this is certainly a forward thinking move by Yahoo!
Your Clients Aren’t the Only Ones Who Fill Out Your Forms
Experienced SEO specialists understand that ensuring someone can reach every page on a website via normal HTML links is good practice — if the user can navigate through those links, the Googlebot (and other search engine bots) can too. However, websites that use a lot of dropdown boxes are at a disadvantage — search engines don’t know how to handle them. Matt Cutts explains that Google is now finding ways to crawl through forms and dropdown boxes and has already began to do so on a small number of high quality websites. Matt explains that you can in fact block the crawl with a robots.txt if you’d prefer not to have those links discovered.