Raven SEO Weekly Digest – Issue 17
Pull PR – Combining SEO and Public Relations
An interesting article written by Lee Odden at the Online Marketing Blog, defines Public Relations and SEO, with excellent examples of how companies need to use both intrinsically instead of separately. Lee discusses the impact of press releases, PR content, blogs, email newsletters and podcasts amongst others. Combining SEO and PR as ‘Pull PR’ can have benefits many companies would love – getting them to use ‘Pull PR’ is another thing entirely.
Google Ready to Take a 90% Search Market Share 12 Months from Now?
Jason Calacanis certainly believes so. To take a 90% search market share, Google would need to raise their US market share 20 points in one year. Isn’t this just too much? Jason shares with us seven factors that he believes will see the Google market share train accelerate.
Google Adds Page Load Time to Quality Score
A WebmasterWorld thread first brought attention to the fact that Google has added an additional quality score factor to the AdWords ranking algorithm. Page loading time is the new factor, so if you have a poor load time grade, then it could impact your AdWwords rankings. Barry Schwartz at Search Engine Land has the full lowdown.