Raven SEO Weekly Digest – Issue 15
Google and Microsoft Take Up Battle Stations
The line has officially been drawn — The Google Empire are preparing to strike back. The on again off again acquisition of Yahoo! by Microsoft remains of great concern for Google. They have asked company lobbyists to develop a political strategy should the time come when any whiff of a deal going through gathers momentum.
Link Attraction Factors: Getting Dugg and Going Viral
Dan Zarella has an intriguing study of Digg over at ReadWriteWeb. The study goes against the current trail of thought that Digg is losing its relevancy. Dan created a database of 33,000 of 39,000 stories that made the Digg homepage in 2007 and began tracking how many external links each URL had pointing to it. It’s an interesting article that deserves some attention if you’re doubting Digg’s ability to drive the right kind of traffic to your website.
Diggbait, Linkbait, Flagship Content and Authority
Chris Garrett assesses how “bookmarkable” content is any different from authority content in general. For those about to start a blog or those new to blogging, Chris’ article will explain what kind of content you want to populate your blog with and why.