Raven SEO Weekly Digest – Issue 13
Google Search Tricks
TechTracer has some interesting tips on ensuring your search queries are at peak efficiency. Finding what you’re looking for on Google can sometimes be an art form, but a little help can go a long way.
Aarron Walter on Findability, SEO, and Web Standards
An Event Apart asks Aarron Walter to explain how proper use of web standards can lead to honest and effective search engine optimization. Integrated search, semantic markup, microformats are all parts of Aarron’s interview.
Why Google Keywords Cost More But Deliver Less
Dave McCarthy of iMediaConnection discusses Quality Score and its effect on paid search. Dave describes that Google are trying to take the principles that make its organic search results the most beloved in the world and apply them to its paid search results. This means that you need to take your organic SEO strategies and apply them to your paid search campaigns.