The cofounder of BlueGlass, Chris Winfield is known in the Internet marketing industry as a regular speaker, a pro at getting press coverage (he’s been featured in The Wall Street Journal, The New York Times, USA Today and more than 200 other media outlets) and the possessor of great hair (read the comments for proof). …

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When you walk into a meeting with a prospective client, you want to look your best. Let Raven help you land them. In a few simple steps, you can produce a professional, branded PDF report that’ll go a long way toward showing the prospect that you deserve their business. Here’s how to do it. Research …

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Back in February, we gave our social tools an overhaul, bringing Facebook and Twitter management into the style of our Social Monitor and Social Stream tools. But, more than that, we also added a handful of useful new features to those tools – including brand new Facebook insights, quick views and post scheduling. You’re probably …

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Bid management is one of the more complicated areas of PPC marketing. Especially for newer advertisers, the prospect of bid management raises all kinds of questions: How often should I be doing it? What kind of time range should I be looking at before I change my bids? Are the first-page bid estimates accurate? Can …

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One of the best-known names in social media thought is Amber Naslund. The co-author of the best-selling business book The NOW Revolution, about the impact that social media has on how businesses work today, Amber is also the co-founder and president of SideraWorks, a social business consultancy that helps companies adapt to the complex business …

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This young couple loved their new house, except for the loud creak in the hall floor. They called a carpenter to fix it. He arrived, walked around for a few minutes, found a precise spot on the floor and hammered in a single nail. The creak was gone. The carpenter handed the couple a bill …

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Social media is a pretty big deal to us at Raven. That’s why we’re extremely excited to be one of the presenting sponsors for Jason Falls’ Social Media Explorer events. The first event was in February in Dallas, and was a smashing success (that’s where this photo was taken). The next city on the event …

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When setting up a new website in Raven, the URL that you enter automatically populates as the website’s display name. But did you know you can change the way the website is displayed? Changing the display name might not be a concern if your website’s URL is short. But longer URLs can be necessary because …

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Raven Tools’ website offers many well known tools and resources. But there are also several hidden gems, camouflaged among the rest of the fantastic tools that make research and reporting quite a bit less daunting. There are some integrations you may not know about, some in-depth resources and inspiring and actionable blog posts from guest …

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Raven has released a feature within our AdWords Insights tool called Search Query Performance. Search Query Performance shows the search terms that people used when they clicked on PPC ads. It also shows impressions, clicks and conversions. Both SEOs and SEMs will find value in this tool, if you have synced your Google AdWords account …

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