Over the past month, we’ve offered a full breakdown of Facebook metrics in Raven, covering the Summary, Likes and Reach. This week, for the grand finale of our Facebook Metrics miniseries, we’re tackling arguably the trickiest metric offered by Facebook: Talking About This. Talking About … Read More
RAVEN
Raven Archives
Papa Roux, a little Cajun place on the east side of Indianapolis, isn’t a restaurant you would have heard of if you’re not from the area. That is, before it went viral. You may have heard the story along with the rest of the world: … Read More
As the content marketing explosion continues, it seems like we’re all starting to pay a little more attention to multimedia marketing with images and videos. In this installment of the Raven integration spotlight we’re focusing on video – and everyone’s favorite video sharing service, YouTube. … Read More
As Internet marketers, we’re always looking for the easiest and most efficient ways to report to clients. The more meaningful data we can have in one place, the better. That’s the story behind Raven’s new tool, Site Performance. With 30-plus metrics in one place, it’s … Read More
Raven’s Event Manager is a quick and simple tool to help make sense of website traffic patterns and show a boss or client just how well certain aspects of your campaign are going. Did an email campaign result in an uptick in traffic? Was there … Read More
As link building evolves, it seems like it’s more and more about relationships. Getting access to a new audience is just as important as links and rankings, and relationships are what open the door for you to meet that potential new and qualified fan base. … Read More
During the last couple of weeks the focus of our “Did you Know” column has been Facebook metrics within Raven. The purpose of this series is to give you a better understanding of all the data that we provide so you can fine tune your … Read More
As search engines work on getting “social search” just right and Facebook moves into the search game with Graph Search, there’s no doubt that this will be the year of social SEO – using social media to reach your SEO goals. But how do you … Read More
There’s something about the emotion captured in an image that has fascinated us since the time of cave paintings. Today, it seems like we’ve moved from still lifes and realism to crudely drawn rage comic memes and simple animated GIFs. A downhill slide for art? … Read More
Email marketing is a large part of how internet marketers communicate to potential customers. And mining that data is a critical part of the job: consistently fine tuning the message so that it is seen by the biggest audience possible. Monitoring and reporting on email … Read More