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Google Introduces New Sliding AdSense Ads

PPC

Google Introduces New Sliding AdSense Ads

Google continues to test and introduce new ways to make their AdSense ads more profitable and useful. Their latest innovation is sliding ads. I first spotted it on a client’s website. It was active on a banner ad (468×60) and displayed left and right buttons for cycling (sliding) through ads.

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File under: PPC

Tell us what you think

  • http://www.christiangrantham.com Christian

    John, this is interesting. What do you think the results will be for ads outside the viewable space?

  • http://sitening.com/ Jon Henshaw

    Lower I suppose. I think this is just a strategy to capture the CTR in any way possible and to further engage the user – assuming they’re interested in engaging that type of ad.

  • http://www.christiangrantham.com Christian

    I agree, and I’m conflicted as to how successful this will be. If I were an ad buyer, I’d demand a much lower price which really drives down the cost of an ad per CPM. But then maybe they figure if someone is willing to pay for not being seen but by those exploring ads then they are willing to charge.