Google AdWords Location Targeting Preview – Made Easier
Written by henshaw | Posted on September 20th, 2006
The Google AdWords team recently announced the release of an ad preview tool for location targeting.
The search results and ads are not active, so you can preview at will without accruing impressions or accidental clicks. Best of all, you can refine the results page by adding location attributes and values manually to the URL of the ad preview page. Optional attributes include a target country, longitude/latitude coordinates, regions, and cities. In the U.S., you can also set a target ZIP code or designated market area (DMA).
Although the new tool is useful, it’s not easy to use. In order to make it work you have to manually append special parameters to view ads that are specific to the geographical target. Those parameters are:
| Geographical Target | Parameter |
|---|---|
| Country | &gl= |
| Region | &gr= |
| City | &gcs= |
| Latitude and longitude | &gll= |
| Postal code (US only) | &gpc= |
| DMA (US only) | &gm= |
In an effort to make the tool much easier to use, we created the AdWords Location Targeting Ad Preview form. The form makes it easy for advertisers to set location parameters and conduct a search on any keywords. Each time you do a search, the tool passes along the location parameters to Google, and a new ad preview page appears. Simple as that…
AdWords Location Targeting Preview Form: http://sitening.com/ppc/