Creating a Social Media Analytics Action Plan
Today at PubCon South in Dallas, TX I had the pleasure of speaking on a panel about Analytics Strategies. My focus of the discussion was around the best ways to measure your social media activities. In order to accomplish that goal I recommend setting up a 5-part action plan. In the presentation below I cover what goes into that plan, recommendations for implementation and what to include, and some great commentary by Clint Eastwood. Enjoy!