Wednesday, July 28th, 2010
Our guest writer this week is David Mink Want to ruin the mood at a party? Mention the economy. It might not win you host of the year award, but a down economy is the perfect time to talk about why increasing the complexity, scale, and spend of most advertisers’ ...
Wednesday, December 26th, 2007
Google continues to test and introduce new ways to make their AdSense ads more profitable and useful. Their latest innovation is sliding ads. I first spotted it on a client’s website. It was active on a banner ad (468×60) and displayed left and right buttons for cycling (sliding) through ads. ...
Monday, May 21st, 2007
Search Engine Roundtable is sounding the alarm for anyone who has created a Made for AdSense (MFA) website and is using AdWords to drive traffic. They cite this recent WebmasterWorld.com thread as proof. Publishers are reporting that their AdSense accounts are being terminated, because of their MFA websites. The practice ...
Thursday, April 5th, 2007
Google started rolling out their new AdSense Referral product on Thursday night. Here’s a step-by-step walkthrough of their new product that is in beta — shocking, I know. Referrals Google Referrals allow you to choose specific products or keywords as ads on your site. This allows you to match content ...
Wednesday, September 20th, 2006
The Google AdWords team recently announced the release of an ad preview tool for location targeting. The search results and ads are not active, so you can preview at will without accruing impressions or accidental clicks. Best of all, you can refine the results page by adding location attributes and ...