The Raven Archive

Archive for the ‘ Web Analytics ’ Category

6 Online Marketing Resolutions to Make and Keep in 2009

Monday, January 5th, 2009

For many people, today is the first day back to a regular work schedule since the winter holidays. And early January is usually a time for goal-setting and idealistic resolutions, so while you’re in that frame of mind, may I make a few suggestions? Resolve to differentiate. If you don’t ...

Bounce rates affecting rankings? Or SEO for SEO’s sake?

Tuesday, November 25th, 2008

Over at SEO Black Hat, QuadsZilla demonstrates correlation between traffic, specifically Google traffic, and bounce rate, claiming that bounce rate is being used to determine quality and factoring into rankings. Except his or her graphs show direct, rather than inverse, relationships between traffic and bounce rate. In other words, in ...