This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re … Read More
RAVEN
Tools Archives
The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less … Read More
I’ve been following Square since it was first announced in late 2009. Square had a simple goal: make it easy and affordable to accept credit cards with a mobile device. This intrigued me, and I was one of the first people to sign up. To … Read More
You don’t have to look far to find a list of the best tools for beginning bloggers. A benefit for them, no doubt. But those of us who have been around for a number of years often know about most of the conventional tools. So … Read More
At a growing company , finding something that we all agree on is a tall order. And while we don’t all agree on it (I’m pretty sure Greg is still working a turntable.fm room somewhere in the interwebs), Rdio has quickly become a tool we … Read More
Schema.org does its best to explain how schemas work. But do you understand them? I thought I did. The first time I created schemas for my own blog, I got really excited. Knowing me, I probably bounced up and down a little and told everyone … Read More
If you’re an in-house SEO Manager, your big words around the office are hopefully customer-centric ones like conversion and retention. But if you’re an SEO Manager at an agency, your customers are other businesses, and the more common big words are justification and acquisition. We … Read More
So, how ’bout that Myspace-Justin Timberlake deal? Just kidding, no one cares about that. Google+ is, of course, all anyone in the Internet marketing community is talking, blogging or pontificating about. While some are still trying to get into the damn thing for the first … Read More
Ever wish Raven had a desktop app that you could quickly launch and dive right into? I actually get asked this a lot at the conferences Raven attends, and I always show off the one I created using Fluid. Fluid is a Mac application that … Read More
Google Webmaster Tools (GWT) has become a standard for website owners who need better insight into how Google views and treats their site. That’s why Google Webmaster Tools is now available to all Raven accounts. All you need is a Google Account associated with GWT. … Read More