Tuesday, August 10th, 2010
Raven Tools is excited to announce our new Twitter tool, which helps agencies and in-house marketing departments better monitor, manage and report on their Twitter campaigns. Like Facebook, Twitter has become an important, necessary social network for connecting with customers. We’ve done a lot of secret research and development around ...
Wednesday, January 27th, 2010
Raven HQ is located in Nashville, Tennessee, right on what residents refer to as “Music Row.” On my drive into the office each morning, I pass a banner hanging outside a music company touting how many views one of their music videos has on YouTube. The banner also includes icons for ...
Friday, September 11th, 2009
Twitter recently sent out an email notifying users about their updated Terms of Service. They wrote a blog entry about it, and one of the interesting links was to their Twitter Rules page. Although this document was published in January – what year, who knows – it’s the first time ...
Tuesday, April 21st, 2009
Twitter gurus will try to tell you that Twitter is only for relationships. However, they are wrong on both accounts. They are neither gurus (a ridiculous term for anyone to give themselves) and Twitter can be used for much more than relationships. Saying that Twitter is only for relationships is ...
Monday, March 30th, 2009
I find it fascinating when I read about people balking or cringing at the way Guy Kawasaki uses Twitter for marketing. It’s as if he’s paving the way for the Twitter apocalypse and is destroying everything Twitter was meant to be. In reality, that couldn’t be furthest from the truth. ...
Thursday, March 19th, 2009
At TwitterCon PubCon last week, there was a lot of talk about everyone’s favorite micro-blogging service, Twitter. It’s a high-impact, high-volume platform that every Internet marketer should be using. However, the dependency on just how we are using, and more importantly, how we are measuring this information to our clients, ...
Monday, March 9th, 2009
They just tweeted this: “RT @garymccaffrey has a crazy idea. 19,530 new twitter followers in 30 days? Check it out http://tweetergetter.com @username” Their profile links to a Squidoo page Their profile links to a landing page They’re following 4,000 people, but only 5 people follow them Their username is @lfdj383f3ml ...
Wednesday, January 7th, 2009
As far as social media tools go, Twitter is easily my favorite. While I am by no means an expert (I’m not a fan of people calling themselves an expert at anything, even Tiger Woods), I’ve been around the Twitter block so to speak. A user for over two years ...
Friday, August 29th, 2008
It still amazes me how old school thinking (mainly about copyright) still interferes with the ability to allow fans to advertise for you. The most powerful and cost-effective form of advertising on the Internet today is user generated marketing. Anytime you can get — or in this case allow – ...