It’s a question we get a lot. If Raven has a main company Twitter account—@RavenTools—then why do Raven employees use Raven Twitter handles, too? Like this… @RavenArienne (that’s me) @RavenJon (Jon Henshaw) @RavenCourtney (Courtney Seiter) @RavenGiant (Brannan Atkinson) …and so on. (There are more. Go … Read More
RAVEN
Social Media Archives
Why is real time so important in social media? Simply put: Because social media moves really, really fast. As Raven got ready to launch our new real-time Social Stream features, we were happy to uncover an infographic from Vancouver-based social media agency Popcorn that helps … Read More
At Raven, we’re all about tools – it’s even in our name. But even though we create awesome Internet marketing tools, we’d never want to be called a tool. So in the interest of public service, we asked our fans, friends, followers and the Internet … Read More
Social media monitoring is more than an @ reply when your brand is mentioned on Twitter. It’s even more than responding to every mention, review and comment—positive or negative. The best social media monitoring strategies propel you past simply reacting to what others are saying … Read More
I dream big. Raven’s first set of social tools—Facebook, Twitter and YouTube monitors, a Persona Manager, Social Mention integration—were functional. But functional is never good enough for Raven. It’s just a starting point. It doesn’t mean it’s a tool you would use every day. All … Read More
Distilled’s SearchLove conference Day One was pretty good, with 25 great SEO and social tips I shared with you yesterday. Day Two brought even more tips and tricks from some of the best practitioners in the world. Here’s the wrap-up. Personalization, profiles and privacy Ciaran … Read More
Couldn’t make it to London for SearchLove, Distilled’s SEO conference? I have you covered with this breakdown of highlights from all of today’s sessions. SearchLove presenters had extremely great content, with plenty of actionable data for the SEO community. Everything’s easier with fans Rand Fishkin, … Read More
Agencies, gear up for a new type of service you can sell: social media management. That was a major theme of last week’s Bolo 2011—which stands for Be On the Look Out—an annual conference by Agencyside that helps agencies learn how to cope with an … Read More
This week, Jay Baer predicted that agency fees for social media will be $1.5 billion within five years. You might assume that’s solely the cost of managing and monitoring social media conversations—but there’s money to be made in social media advertising management, too. If you’re … Read More
Social Media For Agencies — Starting, Leveraging and Tracking a Profitable Social Media Practice Session description: Overcome the cultural and business model hurdles to create a profitable social media practice area. Set up procedures to quickly understand program effectiveness. The role of mobile in any … Read More