Customer care is everything. It’s in every facet of your organization. A developer fixes a problem. Someone on your marketing staff interacts with a client at an event. A publicist notices a complaint and helps assist. All of these touch points require your team to be kind, efficient and – most important of all – …

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SMX Social Media Marketing in beautiful Scottsdale, Ariz., just wrapped up yesterday and I have full-fledged conference brain. You know, the kind of mind melt that happens when your head is just too full of great new information and all the conversations you’ve had with smart new friends? Yup. But even in the fog of …

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Love. Help! Delicious. Decent. Style. The words that customers use in social spaces give you significant insight about how they think—and feel—about your product or services. If you mine social media conversations for word trends, you’ll probably be surprised by the results. But surprise or not, you can learn exactly what action to take in …

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It’s a question we get a lot. If Raven has a main company Twitter account—@RavenTools—then why do Raven employees use Raven Twitter handles, too? Like this… @RavenArienne (that’s me) @RavenJon (Jon Henshaw) @RavenPratt (Taylor Pratt) @RavenCourts (Courtney Seiter) @RavenGiant (Brannan Atkinson) …and so on. (There are more. Go follow them if you like.) This question …

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Why is real time so important in social media? Simply put: Because social media moves really, really fast. As Raven got ready to launch our new real-time Social Stream features, we were happy to uncover an infographic from Vancouver-based social media agency Popcorn that helps explain just how important a single minute is when it …

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At Raven, we’re all about tools – it’s even in our name. But even though we create awesome Internet marketing tools, we’d never want to be called a tool. So to celebrate the launch of our new Social Stream feature, and in the interest of public service, we asked our fans, friends, followers and the Internet …

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Social media monitoring is more than an @ reply when your brand is mentioned on Twitter. It’s even more than responding to every mention, review and comment—positive or negative. The best social media monitoring strategies propel you past simply reacting to what others are saying about you into the realms of competitive intelligence, lead generation, …

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I dream big. Raven’s first set of social tools—Facebook, Twitter and YouTube monitors, a Persona Manager, Social Mention integration—were functional. But functional is never good enough for Raven. It’s just a starting point. It doesn’t mean it’s a tool you would use every day. All this time, I have been dreaming of social tools for …

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Distilled’s SearchLove conference Day One was pretty good, with 25 great SEO and social tips I shared with you yesterday. Day Two brought even more tips and tricks from some of the best practitioners in the world. Here’s the wrap-up. Personalization, profiles and privacy Ciaran Norris, Director Emerging Media, Mindshare We shouldn’t be talking about …

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Couldn’t make it to London for SearchLove, Distilled’s SEO conference? I have you covered with this breakdown of highlights from all of today’s sessions. SearchLove presenters had extremely great content, with plenty of actionable data for the SEO community. Everything’s easier with fans Rand Fishkin, CEO, SEOmoz Every piece of content earns links. If the …

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