The Raven Archive

Archive for the ‘ Social Media ’ Category

The Facebook Vanity URL Fiasco

Wednesday, June 10th, 2009

At the stroke of midnight on Friday, June 12 (technically Saturday at 12:01 AM EST), geeks all around the world will frantically login to Facebook with the attempt to land as many great vanity URLs as they can. Unsuspecting businesses around the world will think they have nothing to fear. ...

How to Use the Social Media Monitor in Raven

Thursday, May 14th, 2009

We’re going to start ramping up the production of video tutorials in order to help Raven users get the most out of the tools. This video shows how to use Raven’s Social Media Monitor. The Social Media Monitor is included with all Raven accounts and allows you to setup virtually ...

What To Do During The Twitter Maintenance Hour

Wednesday, May 13th, 2009

I logged on to twitter this morning to discover that the site will be down today for one-hour for maintenance. “Tomorrow, Wednesday May 13 we will be continuing the database maintenance work we began last Friday. We will be taking all Twitter services offline for one hour beginining at noon ...

Forget About Relationships, Twitter is the Perfect Channel for Support and Push Marketing

Tuesday, April 21st, 2009

Twitter gurus will try to tell you that Twitter is only for relationships. However, they are wrong on both accounts. They are neither gurus (a ridiculous term for anyone to give themselves) and Twitter can be used for much more than relationships. Saying that Twitter is only for relationships is ...

How Twitter Almost Sold Me A New Car

Thursday, April 9th, 2009

I’m in the market to buy a new car, so on a whim, I thought I’d try a little experiment. See, here’s the thing, if I’m going to spend $20k or more on one item, why should I be the one who does all of the work? Shouldn’t these dealers ...

Conversational Point/Counterpoint

Wednesday, April 1st, 2009

Yesterday I wrote “every brand should be participating in the conversation!” and today I read an article in Advertising Age about how it really doesn’t matter. Oh. Well ok then. But the article does raise some fair points. While we in the industry might be existing in a social media ...

Embrace the Conversation

Tuesday, March 31st, 2009

If there’s one thing I covet more than anything these days, it is AT&T’s UVerse installed in my home. Who wouldn’t want all of that fiber bandwidth pumping into their house for unlimited HD options and awesome internet speed? I know it is close too. Neighbors are having it installed ...

Twitter is for Marketing, Just Ask Twitter

Monday, March 30th, 2009

I find it fascinating when I read about people balking or cringing at the way Guy Kawasaki uses Twitter for marketing. It’s as if he’s paving the way for the Twitter apocalypse and is destroying everything Twitter was meant to be. In reality, that couldn’t be furthest from the truth. ...

Why Twitter is Not About the Numbers

Thursday, March 19th, 2009

At TwitterCon PubCon last week, there was a lot of talk about everyone’s favorite micro-blogging service, Twitter. It’s a high-impact, high-volume platform that every Internet marketer should be using. However, the dependency on just how we are using, and more importantly, how we are measuring this information to our clients, ...

It’s Probably Twitter Spam If…

Monday, March 9th, 2009

They just tweeted this: “RT @garymccaffrey has a crazy idea. 19,530 new twitter followers in 30 days? Check it out http://tweetergetter.com @username” Their profile links to a Squidoo page Their profile links to a landing page They’re following 4,000 people, but only 5 people follow them Their username is @lfdj383f3ml ...