Wednesday, September 1st, 2010
Kristy Bolsinger is the Social Media Marketing Strategist at RealNetworks, primarily for the GameHouse.com team. Her job falls in the online marketing and customer acquisition group — a fairly unique place for the “social media” person to sit. One problem a lot of companies have is deciding who does what ...
Friday, August 20th, 2010
I continue to count the days until Diaspora becomes a reality. While it’s still somewhat vaporware, I love the idea of having a privacy aware, personally controlled, open source social network. For now, though, we have Facebook to contend with. Facebook has been taking a beating lately in the privacy ...
Tuesday, August 10th, 2010
Raven Tools is excited to announce our new Twitter tool, which helps agencies and in-house marketing departments better monitor, manage and report on their Twitter campaigns. Like Facebook, Twitter has become an important, necessary social network for connecting with customers. We’ve done a lot of secret research and development around ...
Wednesday, January 27th, 2010
Raven HQ is located in Nashville, Tennessee, right on what residents refer to as “Music Row.” On my drive into the office each morning, I pass a banner hanging outside a music company touting how many views one of their music videos has on YouTube. The banner also includes icons for ...
Monday, October 26th, 2009
Social media has become THE marketing darling of 2009, and being in complete control of your brand and message via the different platforms becomes more and more important as the medium gains momentum. I had the pleasure of moderating a panel last week at BarCamp Nashville with members of the ...
Wednesday, October 7th, 2009
As participation marketing continues to gain traction as the most effective way to market a website, niche social networks are emerging as a crucial part of that strategy. While Facebook and Twitter can play an integral part in social media campaigns, they don’t always have the best targeted users and ...
Monday, September 21st, 2009
Social networking and the establishment and maintenance of relationships isn’t new to marketing. Businesses have been doing that for years. However, only recently have we moved to a new method of interaction – online participatory marketing. Business to Consumer (B2C) and Business to Business (B2B) marketers still have to interact ...
Friday, September 11th, 2009
Twitter recently sent out an email notifying users about their updated Terms of Service. They wrote a blog entry about it, and one of the interesting links was to their Twitter Rules page. Although this document was published in January – what year, who knows – it’s the first time ...
Thursday, September 10th, 2009
I mentioned in my last post about contributing something to the Internet when you’re marketing your website. If part of what you’re doing isn’t contributing anything at all, then you might as well pack up and go home. Placing a large quantity of links on low-end sites just doesn’t work ...
Wednesday, July 22nd, 2009
Social media is something we live and breathe here at Sitening, and I like to fancy myself as a conversational marketing nerd. The medium is still fairly new however, and most companies wonder as they evaluate the possibility of implementing a conversational marketing plan into their traditional one if they ...