As professional Internet marketers, we’re always seeking to improve our craft. We stay informed of news, we research tactics and strategies, and we share stories from the trenches with peers. One challenging aspect of marketing online is the practice of link building, so today we … Read More
RAVEN
SEO Archives
When examining the increasingly social quality of the web, the Los Angeles Times spotlighted Blekko, a start-up search engine company delivering results curated by a user’s social network. Here’s an interesting case of keyword matching. The ads by Google on the article page include google.com/sem … Read More
By now you’ve heard — probably too many times — that content is king. But before you rush out to hire an SEO copywriter, remember an inept king can lead his kingdom to ruin. When the kingdom is your brand, you can’t afford a minor … Read More
This Thursday, Nov. 18, Raven’s Taylor Pratt will join the Search Marketing Weekly crew for a live Twitter discussion about Competitive Analysis SEO. Greg Shuey will lead the hour-long discussion, which kicks off at 8 p.m. CST. All you need to do to participate is … Read More
There are a lot of tools in the internet marketing space that provide ranking scores. Some of these rankings are based on private, proprietary algorithms, while others involve a mashup of public and propriety scores to create a single ranking. All of these tools have … Read More
It’s no secret that Google isn’t crazy about marketers using their PageRank (PR) score. They probably even regret letting it loose to begin with, but let it loose they did — via their toolbar. Since that time, enterprising marketers have done whatever they could to … Read More
Update Nov. 2, 2011: We’re excited to announce that we have released a full Competitive SEO Analysis Guide that helps explain how to execute each section of the checklist. The guide is available in both HTML and PDF format. About two weeks ago I had … Read More
Last week, in a guest post at Search Engine People, I talked about keyword profiling — research you conduct to get inside the minds of your users. Once you’ve selected your keywords, does the work end there? Many people forget about the importance of evaluating … Read More
If Google isn’t trying to drive out all other data collection platforms with Google Instant search, then Google must have other nefarious intentions. After all, it’s just a computer program that wants to enslave humanity. Why else would Google make any changes other than to … Read More
Google made a change. People are outraged. They have too much data already, your information will never be private again, they’re a monopoly, they’re closer to being self-aware! You know, just like every other time Google makes a change. Or every time Facebook makes a … Read More