The idea of Negative SEO — any type of SEO technique used to hurt a competitor — has long been a subject that seasoned SEO specialists like to keep quiet about. It’s not because they use those techniques, it’s because it’s so easy to do … Read More
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SEO Archives
Google has reached a monopolistic milestone with its recent changes to the treatment of paid links. While I believe they are still operating within reason, they are edging ever closer to the danger zone, after which I will not be surprised to see regulatory intervention. … Read More
In the world of Internet search, there appears to be an ongoing shift away from traditional search engines like Google and Yahoo!, and a movement towards niche search engines like PeekYou and Spock. Although traditional search engines are excellent for finding a wide variety of … Read More
Stephan Spencer, from CNET’s News Blog, posted an informative entry about changes that are taking place with Google’s search engine. Of particular interest was the news from Matt Cutts regarding underscores in URLs. Traditionally, underscores were treated differently from hyphens. Hyphens have long been the … Read More
The WebDU 2007 conference has been jam packed with excellent speakers, talented designers and fun events. Adobe has a very strong presence at this conference and many of the sessions touched base on many of their new and upcoming products like Apollo and CS3. I’m … Read More
I’m currently in Sydney, Australia for the 2007 WebDU conference. I’ll be presenting on Optimizing Standards Based Websites for Search Engines (aka SEO). My first impressions of Sydney have been relegated to downtown Sydney. It has the feeling of a smaller New York City. When … Read More
There’s a lot of interesting news hanging out in my newsreader this morning. These were the most notable: Optimize Your Site for Google Image Search In SEO you generally don’t think about optimizing images, but that’s not the case when you consider the traffic you … Read More
One of the best things to happen to Internet browsers are toolbars. Until recently, most toolbars were used to enhance a user’s browsing experience. For example, the Google Toolbar offers features like inline spellchecking, autofill and keyword search highlighting. Luckily, companies like SEO Inc. are … Read More
There’s a lot of buzz going on about Google’s 950 Penalty. The problem webmasters are having has been called the 950 penalty, because pages that have traditionally performed well in the SERPs are being shifted from the top-ten position to the nine-hundredth position. The key … Read More