Imagine a world where buying and selling links actually added value to your site, where writing white text on a white background actually improved your SERPs and was a legitimate way of building a keyword rich site. Hundreds of pages with the same content is … Read More
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SEO Archives
Interview with Google’s Matt Cutts at Pubcon — Stephen had the pleasure of sitting down with Matt Cutts, head of Google’s webspam team, for over a half hour last week at Pubcon. 24 Do-Follow Social Bookmarking Sites That Actually Work — We’re building up our … Read More
What’s the least likely place you would go to find something? Your old girlfriend’s apartment? A landfill? Utah? Actually, it’s not any of those. The least likely place you would go is obviously page 87 of Live Search. Which of course is why you should … Read More
SEM Pricing Stuctures & Business Models — This post explores the pros and cons of common search-focused advertising agency models and the profiling of potential clients. Also the panelists, all seasoned SEM business veterans, named prices and shared freely. Smart Ways To Monetize Your … Read More
Sometimes clients can often have unrealistic expectations when it comes to SEO work. The market has become saturated with “Guaranteed top 10 placement – get listed overnight!” fly-by-the-seat-of-their-pants SEO companies. Those who are familiar with good, solid SEO techniques are all too aware that these … Read More
News from the SEO world this week includes Google adding blogs to Universal Search, using YouTube as a search method, and questions to ask when doing a social media campaign. Google Adds Blogs to Universal Search An intriguing news item from PC Magazine this week … Read More
Search Engine Land today posted news about a new feature on Ask.com called AskEraser which grants users the ability to search anonymously. Users concerned about their online privacy now have an advocate. But how will this affect Ask.com’s search results? Ask.com combines both Teoma and … Read More
There’s been a lot of misinformation going around regarding an algorithm tweak by Google. The tweak affects subdomains and subdirectories, which for an SEO specialist can be quite alarming. Fortunately, there’s not much bite to this update. The algorithm tweak was relatively minor and was … Read More
Michael Dorausch transcribed the audio from a video recorded at PubCon 2007 that featured Matt Cutts discussing the best methods for building a website. In the dialogue between Matt and Guy Kawasaki, Matt suggested his three step process for creating a really good site and … Read More