Return on Investment (ROI) is what every client wants from a search marketing agency. It’s an easy thing to calculate if you’re doing Pay-Per-Click (PPC) advertising. If your revenue is higher than your spend, PPC management fees and cost of goods, then your client is … Read More
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SEO Archives
9 Reasons You Need Social Media Marketing in 2009 — Social Marketing is the New SEO How do you Define Scope of SEO? — Be Familiar with the Process Google’s Search Quality Team Says They Don’t… — A Response from Google JohnMu Taking Advantage of … Read More
10 Ways to Give Your Corporate Blog a Sense of Purpose — Does Yours Have a Raison d’étre Small Business Link Building Ideas — Consolidate Your Time and Money Multivariate Testing in Online Marketing — Test, Test, Test Building Relationships More Important than Building … Read More
It’s not uncommon for a site to have mutiple domains and sub-domains pointing to the same content. For example, you can get to this site using sitening.com or www.sitening.com. But for on-site SEO it is important that all requests are 301 redirected to a single … Read More
Paid vs Natural Traffic — It’s Like Baiting vs Funnel Hunting for Deer Improve Your Network — Visibility So, Who Do Consumers Trust? — Email? Product Reviews? Search Engines? Basic Website Conversion Theory — Informational, Transformational, Transactional Google May Use Search Wiki for Ranking … Read More
Link Building Strategies — 69 Solid Tactics for 2009 Investing in SEO During Economic Downtime — SEO is Hot Again How to Write a Social Media Press Release — Why Regular Press Releases Fail in Social Media Top Trends of 2008 — Ask’s Most Popular … Read More
The End of Fake Avatars? — Dishonest or Malicious? Turn to SEO to Help Beat a Bad Economy — SEO Just as Effective as SEM Why Social Media May Not be Right for You — Should Brands Invest in Marketing During a Recession? The … Read More
Over at SEO Black Hat, QuadsZilla demonstrates correlation between traffic, specifically Google traffic, and bounce rate, claiming that bounce rate is being used to determine quality and factoring into rankings. Except his or her graphs show direct, rather than inverse, relationships between traffic and bounce … Read More
In the past few years, archetypes for search engine optimizers have emerged. They include a three point spectrum that includes “White Hat,” “Gray Hat” and “Black Hat.” SEO hats, like most labels, were designed to pigeonhole and simplify what a person does. However, as the … Read More