Wednesday, December 19th, 2007
Proxy Servers are used for many different reasons. Services like AOL use proxy servers for Internet traffic load balancing, while others use them for a thin layer of privacy. The most common or preferred use of a proxy server is for privacy (aka anonymisation). That’s often achieved through a large ...
Monday, December 17th, 2007
Sometimes clients can often have unrealistic expectations when it comes to SEO work. The market has become saturated with “Guaranteed top 10 placement – get listed overnight!” fly-by-the-seat-of-their-pants SEO companies. Those who are familiar with good, solid SEO techniques are all too aware that these companies almost always fail to ...
Wednesday, December 12th, 2007
Whatever happened to the creative and playful article titles that we grew up with? Well, the Internet gobbled them up and Google determined that they were irrelevant. Search engine optimizers have known the importance of article titles for some time now and traditional media (newspapers, magazines, etc…) are just now ...
Tuesday, December 11th, 2007
Just about everyone has used the BitTorrent protocol to download illegal (cough…) legal music, images, videos, applications and documents. In fact, for many people — except for me of course — they use BitTorrent clients (like Xtorrent) to search and download the files they’re most interested in. What most people ...
Wednesday, December 5th, 2007
One of the best resources from PubCon (so far) came from Rand Fishkin of SEOmoz. Although Rand requested that the audience not publicly publish this list, I thought it would still be a good resource for Raven users. I published his list of links that cover the following topics — ...
Tuesday, December 4th, 2007
This morning’s panel on duplicate content included representatives from Google, Yahoo!, Ask, and Microsoft. Each panelist brought some interesting perspective on the problem of duplicate content, along with strategies to fix those problems. There are several sources of duplicate content, including site structure, dynamic urls, multiple domain names, and scraping ...
Tuesday, December 4th, 2007
Michael Gray presented an excellent top ten list of social media tips during his PubCon Las Vegas 2007 presentation on Social Marketing. Graywolf’s Top Ten Social Marketing Tips Create eye catching titles Include eye catching pictures Make your content short and easy to read Don’t make pages dead-ends Don’t be ...
Thursday, November 29th, 2007
When considering taking on an SEO campaign you should be realistic about your chances of success. Promising the world and delivering nothing gives SEO, and those in the industry, a bad name. Implementing an organic SEO campaign or using white hat techniques may take longer to achieve better SERPs, but ...
Thursday, November 29th, 2007
Article distribution can be a very effective method for gaining inbound links and traffic to a website. As part of an SEO campaign it can be time consuming, but if completed and carried out correctly, it can make a significant impact on search engine performance. When you using article distribution, ...
Monday, November 26th, 2007
Keyword research is an absolute must before you begin an SEO campaign. Targeting the wrong keywords may result in meaningless, ineffective search engine rankings. It can also result in lost revenue due to the inability of a potential customer to find you on a search engine. Lisa Barone at the ...