Raven’s new Site Performance tool instantly collects 30+ metrics for any website. Then, you can… well, find out.

How To Archives

Did You Know? Setting link benchmarks

If you’re starting a brand-new link engagement with a client (or even for your in-house gig), you can easily benchmark their current backlink profile and tag it with “benchmark”, “archive” or any other custom link type. This is a Raven tip shared by Rhea Drysdale … Read More

Learning from disaster: JCPenney and Online Reputation Management

It used to be that reputation was everything. In a new media world where your every word and deed can be called upon with the click of a search button, reputation is now everything and a bag of chips. As SEOs, we’re well aware of … Read More

Tip Tuesday: How (and where!) to search in Raven

Yesterday we announced an enhancement that allows you to quickly filter and search through all of the data that you have in Raven. We know that you could have thousands, if not hundreds of thousands, of pieces of data in the system, and quickly finding … Read More

How to track impact of Google’s ‘farmer’ algorithm update on SERPs

As first reported by Danny Sullivan at Search Engine Land, Google has launched a major update to their algorithm to combat content farms. Google publicly stated that the update affects 11.8 percent of their search queries. From a rank tracking perspective, the timing of the … Read More

Tip Tuesday: using the new link alerts

Hello from London, where I am six hours ahead of my colleagues who have not only been business as usual while we’re in the United Kingdom for Search Engine Strategies, but have just released a pretty large update to our Link Manager. As someone who … Read More

Raven Power Users: efficient, quality link building with Site Finder

One of the things that makes Raven so unique is that it gives you multiple data sources at your fingertips. Traditionally, when doing any aspect of SEO you’re forced to use single tools that only look at one set of data. When we created Raven, … Read More

Did You Know? Tracking content

Do you build up your backlinks through guest blogging? Keep track of what links you built for each article you wrote. Within each link record, there is a drop-down menu for you to select an article associated with that link. That way, you can always … Read More

Did you know? Add images to your Raven report

Raven’s reporting system offers lots of flexibility, but we know you might have your own pieces of data outside of Raven that you’d like to add to reports. Here’s one way to integrate outside images into your reports. 1. Within any reporting module, click on … Read More

Raven New Users: Research Assistant uses

Raven’s Research Assistant is one of the most versatile tools in the toolset. Like many of Raven’s tools, the goal of the Research Assistant is to combine multiple data sources into one tool. The Research Assistant pulls data from SEMRush, Google AdWords Keyword Tool and … Read More

Did You Know? Website Directory contacts

For every website you add to the Raven’s Link Manager, we store it in a database called the Website Directory. In the Website Directory, we show you what links are associated with that website, the status of those links and even when they were created. … Read More