Brand reputation management is probably the most common reason that agencies track social media mentions for their clients. And in-house professionals often use social media networks for community building. But have you considered using Raven’s Social Monitor to help with your long-term SEO link building … Read More
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Dear Raven, We are having issues with our client’s Facebook Pages integrating with Raven. Our client’s “Likes,” page views, etc. say 0 when we know they have more. Do you know why? —Amanda B., Werkshop Marketing Dear Amanda B., For Facebook Pages with more than … Read More
Guest posts are great for a lot of reasons, but one of the primary goals of giving away good content is a solid link in return. As you begin to guest post more and more, it can often become difficult to keep track of what … Read More
It’s not easy to keep track of the links created from your latest piece of linkbait. Sure, you can keep an eye on referrals in your analytics or go through the trackbacks on your post, but that can be both time consuming and incomplete. Raven … Read More
Dear Raven, I am wondering why the SERP Tracker dashboard often reports more keywords ranking for each segment (1-3, page 1, etc.) than are listed in the full SERP Tracker report. –Raven customer Dear customer, Thanks for the question. The short answer is, it depends … Read More
“It takes 20 years to build a reputation and just five minutes to ruin it.” — Warren Buffet In an online world your reputation is everything. Clients used to ask only their friends and relatives before deciding to do business with a company, but now … Read More
Dear Raven, What is the difference between Google UK and Google UK only? Cindy T. Cindy T., To track keywords on Search Engine Results Pages with the Raven Tools SERP Tracker, you choose the search engines you would like tracked in Ranking > Search Engines. … Read More
At home or at play, we rarely count the cost of our time. After our fourth episode in a row of Doctor Who reruns, we don’t think: “Boy, I just wasted $200 worth of my time on television!” At work — especially in billable industries … Read More
Dear Raven, In the reporting module, I notice that scheduled reports can either be sent as a .pdf doc or as “trackable downloadable links”…how do I track to see if our customer has clicked on the link and downloaded the report? Thanks, Chris H. Dear … Read More
Running successful social marketing campaigns online takes POP: Planning, Organization and, perhaps the most important component, Practice. I have worked with many organizations that spend so much time in strategy meetings and brainstorming sessions trying to complete the first two components that they never even … Read More