Raven’s new Site Performance tool instantly collects 30+ metrics for any website. Then, you can… well, find out.

How To Archives

How to create an easy-to-understand pie chart from backlink data

If you’re an in-house SEO Manager, your big words around the office are hopefully customer-centric ones like conversion and retention. But if you’re an SEO Manager at an agency, your customers are other businesses, and the more common big words are justification and acquisition. We … Read More

Case study: Small-business SEO and social with Raven

Chris Labbate is Jack-of-all-trades. As a web design + development + SEO + other online marketing stuff guy for a metal roofing company in Ontario, it’s no surprise that tools that help him do his job(s) faster get high marks. Raven Internet Marketing Tools is … Read More

Dear Raven, what training material do you have for new users?

Dear Raven, I just recently signed up for Raven Tools and was wondering if there are any training manuals or videos I could review to get a better understanding of the tools’ capabilities. Thank you in advance for your help on this. —Raven User Dear … Read More

Dear Raven, What types of keyword traffic can I report?

Dear Raven, “I am creating an extensive keyword report and I was wondering, what is the difference between the following two options for showing Google Analytics under the “Ranking: Keyword History” module? Show Matching Engine Traffic Show All Search Traffic Thank you! — Thomas R. … Read More

Did You Know? Use custom types for better link reporting

When it comes to reporting on links, you need more than general details to help measure your campaign. One of those important details is the type of websites you’re building links from. You’re probably not surprised to hear that it’s important to build links from … Read More

Dear Raven, Why does keyword search volume vary?

Dear Raven, Is there a reason I would see such a large difference in search volumes between keyword research and SERP Tracker? Thanks so much. —Kregg K. Dear Kregg K., Since we have a large number of tools available on our platform, broad terms like … Read More

Case Study: With Raven’s help, SEO agency saves a client $120,000

TrafficFundi is a successful SEO company in South Africa, with clients including AirFrance, Microsoft and TransUnion. But their work with a major online auto marketplace is especially noteworthy. Can you imagine saving a client $120,000 a year? TrafficFundi did, by using Raven Tools for SEO … Read More

Where’s Raven? June Edition

May was a big month for us at Raven, from continuing to improve our new user interface, launching the Raven Customer Care center, to spending a few weeks in New York City for several conferences. We have big plans for June (some that we’re keeping … Read More