You’ve probably used Raven’s social media tools to post to Facebook and Twitter. But did you know how easy it is to track your campaigns right through Raven? Campaign variables allow you to tag all the links you send out via social media channels to keep track of how they’re doing in Google Analytics. It’s …

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Raven’s Link Manager is an excellent way to organize all of your link-building efforts, and the option to assign links to a user is especially helpful if you have a large team of link builders. You can easily assign links to sub-users on your account within Link Manager, but what happens if you want to …

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One of my favorite things about Research Central is how versatile it is. Each section within Research Central can be used in a multitude of ways. Recently I’ve found myself turning to the Backlinks and Keywords sections to discover new backlink opportunities that I wouldn’t have been able to find without Research Central. Let me …

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With the amount of data that you can analyze in Raven, tags are a huge organizational help. But if you haven’t been tagging consistently, don’t despair: You can bulk-tag your data to save time and effort. What can be tagged in Raven: Keywords (Site > Keywords) Competitors (Site > Competitors) Links (Links > Link Manager) …

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The Link Manager is one of Raven’s most popular features, and it’s also one of the most robust – which means there are a few things it can do that you might not be aware of. You probably know you can export and import links, but did you know that you can move links from …

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Frustrated with social media link building and directory submissions? It’s time to get dirty by digging in and prospecting local directories to find broken link building gold. There are a ton of great broken link building resources out there. I obviously didn’t invent it, but I have my own unique twist on this established technique …

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Earlier this month, Raven launched a free, new tool called Google Analytics Configurator, or GA Config for short. GA Config is for marketers who want to get the most from Google Analytics but don’t want to spend hours rooting around for the right code. VP of Product Marketing Taylor Pratt created the site after finding …

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Since I joined Raven about two years ago, we’ve gone through our share of new website designs. I think I’ve been a part of three or four of them so far, and I’m sure we’ll be ramping up for another soon. And with every new web design, every big promotion – basically the longer your …

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Whether you’re researching your own URL to get an idea of keywords you might want to track in SERP Tracker or getting the rundown on a competitor’s paid and organic keywords, Raven’s domain research (found at Research > Websites > Research Assistant) is a very helpful tool. To run a domain research report, go to …

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One of my favorite things about our Research Central tool is how versatile it is. You can use it for just about any SEO task, whether you’re in the keyword research stage or finding link opportunities. One of my favorite uses of Research Central is for competitor analysis. If you remember, a few months ago …

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