Jingle Bells… Jingle Bells… oh, stop groaning, it really is that time again. ‘Tis the season for Holiday PPC! Holiday PPC is actually my favorite, because it’s the perfect match up: heavy (sometimes desperate!) search activity met with smart PPC ads resulting in lots and … Read More
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PPC Archives
You know that Google dominates search (nearly two-thirds share of all searches) and you know that Pay Per Click (PPC) advertising through Google AdWords is a way to immediately get your website to show up for desirable search terms. Therefore, you have decided to set … Read More
Search engines can be a fire hose of traffic. The traditional goals of SEO efforts are to find large opportunities of search volume and get the best position on those SERPs. While there have been shifts to better quality traffic, refining targets and measuring deeper … Read More
Jon Henshaw is an SEO guy through and through. Taylor Pratt is all about actionable metrics. Courtney Seiter can plow through some social media like a mule on steroids, and Alison Groves is speaking about customer care at the New York Social Media Club this … Read More
Increasing competition in the search ad space requires that SEMs get more creative in 2011. It goes without saying that your PPC ads should be of the highest possible quality for all basic elements—the headline, call to action and unique selling proposition. It’s when you … Read More
On September 8 Google announced Google Instant. It’s one of the most significant UI changes we’ve seen in a while. The concept behind this enhancement is efficiency. Google claims that Instant will shave 2-5 seconds per search, and save the collective search world 11 hours … Read More
There’s been a lot of concern among bloggers lately about the FTC’s new Endorsement Guidelines. The updated guidelines attempt to address endorsements made online and strive to protect consumers. On the surface, this is a great idea. This is especially true when a consumer’s health … Read More
Google continues to test and introduce new ways to make their AdSense ads more profitable and useful. Their latest innovation is sliding ads. I first spotted it on a client’s website. It was active on a banner ad (468×60) and displayed left and right buttons … Read More
Search Engine Roundtable is sounding the alarm for anyone who has created a Made for AdSense (MFA) website and is using AdWords to drive traffic. They cite this recent WebmasterWorld.com thread as proof. Publishers are reporting that their AdSense accounts are being terminated, because of … Read More