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KEYNOTE – Lessons Learned: Maximizing Returns with Your Digital Marketing Investments Session description: Lessons learned as they relate to digital media and advertising based on an array of comScore studies. Guiding agencies down a path toward more effective planning, stronger evaluation and overall improved results. Speakers: Hugh McGoran The skinny The advertising ecosystem has changed …

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Mobile SEO Preparation for a Semantic Web

Written by Michael Martin | Posted on August 9th, 2010

The market of 4-billion-plus mobile phone users — and not just high-end smartphones like the iPhone, but also the still-growing Android devices — easily eclipses the approximately 1 billion computers worldwide. That’s a quadrupling of reach for Internet Marketing. To prepare your sites for expanded search growth in a semantic Web 3.0, you must make sure …

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How to Make Your Website Accessible to Mobile Devices

Written by Lee Smith-Bryan | Posted on November 18th, 2009

Web enabled smartphones are here to stay and are growing rapidly. The iPhone takes up as much as 69% of smartphone traffic, and smartphones account for 15% of the entire US mobile phone market. The opportunity to optimize for the mobile Internet is right now. Mobile Web Indicators Mobile Web indicators can be split into …

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