Advertising on Twitter: Is it right for your brand?
Written by Mathew Guiver | Posted on February 3rd, 2012
One of my favorite new advertising opportunities is Twitter’s promoted products. Competition is low, engagement rates are high, and research indicates the audience actually likes seeing them. I spoke on Twitter’s promoted products at the SMX Social Media Marketing conference in December, which inspired this blog post. Here’s why I think Twitter is worth your …
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300+ Internet marketing predictions for 2012
Written by Courtney Seiter | Posted on December 29th, 2011
If you love lists, top 10s and bullet points (and, come on, as Internet marketers this stuff is our bread and butter), the week between Christmas and New Year’s is a gold mine. We all try to make sense of the year by cataloging its high points and missteps, then move on to making bold …
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Ultimate list of PPC advertising tools
Written by Demian Farnworth | Posted on October 13th, 2011
The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. Good …
Liveblog from Bolo 2011: The Future of Agencies in Paid, Earned & Owned Media
Written by Alison Groves | Posted on October 11th, 2011
Advertising Super Forum: The Future of Agencies in Paid, Earned & Owned Media Session description: LThe role of the agency in paid, earned and owned media, including threats of agency disintermediation by ad networks, search engines and other vendors. Speakers: Lisa Bari, Jason Damas, Steve Schildwachter, Matt Lawson The skinny Online advertising is growing, outpacing …
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Liveblog from Bolo 2011: Maximizing Your Digital Marketing Investments
Written by Alison Groves | Posted on October 11th, 2011
KEYNOTE – Lessons Learned: Maximizing Returns with Your Digital Marketing Investments Session description: Lessons learned as they relate to digital media and advertising based on an array of comScore studies. Guiding agencies down a path toward more effective planning, stronger evaluation and overall improved results. Speakers: Hugh McGoran The skinny The advertising ecosystem has changed …
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6 Holiday PPC campaign mistakes to avoid
Written by Meg Geddes (a.k.a. Netmeg) | Posted on September 8th, 2011
Jingle Bells… Jingle Bells… oh, stop groaning, it really is that time again. ‘Tis the season for Holiday PPC! Holiday PPC is actually my favorite, because it’s the perfect match up: heavy (sometimes desperate!) search activity met with smart PPC ads resulting in lots and lots of lovely conversions. Everybody wins. But there are some …
The 10 Commandments of setting up Google AdWords
Written by Robert Brady | Posted on August 24th, 2011
You know that Google dominates search (nearly two-thirds share of all searches) and you know that Pay Per Click (PPC) advertising through Google AdWords is a way to immediately get your website to show up for desirable search terms. Therefore, you have decided to set up an AdWords account. Many have walked this path before …
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How to get qualified PPC traffic with any budget
Written by Chris Kostecki | Posted on August 17th, 2011
Search engines can be a fire hose of traffic. The traditional goals of SEO efforts are to find large opportunities of search volume and get the best position on those SERPs. While there have been shifts to better quality traffic, refining targets and measuring deeper results, it is usually the fire hose in the back …
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