Friday, August 27th, 2010
Yes. It’s a small, simple word that can be so difficult to secure from others. But did you know there are scientifically proven ways to increase your ability to persuade others? It’s true. You haven’t heard much about it because research on persuasion is somewhat of a secret science, often ...
Friday, February 12th, 2010
Two of the biggest challenges of running a niche Web site are what to write about, and what products you should mention and link to. In most cases, writers are limited to the products they can promote and earn from affiliate programs. Fortunately, Amazon.com provides one of the oldest, easiest, ...
Wednesday, January 27th, 2010
Raven HQ is located in Nashville, Tennessee, right on what residents refer to as “Music Row.” On my drive into the office each morning, I pass a banner hanging outside a music company touting how many views one of their music videos has on YouTube. The banner also includes icons for ...
Monday, August 31st, 2009
When it comes to marketing your business online, there are many labels to sift through. The most common terms are: Search Engine Optimization Social Media Marketing Conversational Marketing User Generated Marketing Experiential & Live Marketing Engagement Marketing Inbound Marketing Evangelism Marketing Un-Marketing Relationship Marketing Permission Marketing Transparent Marketing Most of ...
Thursday, June 11th, 2009
While most Internet marketers stick to online methods for promoting websites, there are still some offline methods that work well. T-shirts — if you do them well and give them away — can make a big impact with target audiences. The only problem with t-shirts is that they’re expensive to ...
Monday, March 16th, 2009
I was on a great Twitter Marketing panel with Dave Snyder, Lee Odden and Dan Zarrella at PubCon South 2009. My presentation focused on how to get started on Twitter, and how to best engage it to market your business. This article includes the notes and links that were in ...
Thursday, February 12th, 2009
It all started with a tweet that said: Don’t click http://tinyurl.com/amgzs6 If you click on the link it takes you to a white page with a button that says “Don’t Click.” And if you’re like me, you’ll click it and nothing happens. However, something does happen! A tweet mysteriously appears ...
Monday, February 9th, 2009
In a Telegraph article on the success story behind Clippykit bags and accessories, the author finishes with advice for prospering during a recession: Optimise your website. Keep driving customers to your website using PR and marketing and make your site ‘sticky’. It’s your portal to world markets. [read more] Of ...
Thursday, January 29th, 2009
Building a great website is really only the beginning of your company’s journey through the web, even if sometimes it feels like the be all end all. Then you tackle content production, search engine optimization, and social media optimization. Done right? Website activate! Well, not so much. Once everything is ...
Monday, January 5th, 2009
For many people, today is the first day back to a regular work schedule since the winter holidays. And early January is usually a time for goal-setting and idealistic resolutions, so while you’re in that frame of mind, may I make a few suggestions? Resolve to differentiate. If you don’t ...