Thursday, September 2nd, 2010
If you know who I am, then you’ve likely noticed that I’m a huge a fan of interviewing others for blog posts. It’s a fantastic way to leverage current business relationships, start new relationships and drive new traffic to the blog, but the best part is that I get to ...
Friday, August 27th, 2010
Yes. It’s a small, simple word that can be so difficult to secure from others. But did you know there are scientifically proven ways to increase your ability to persuade others? It’s true. You haven’t heard much about it because research on persuasion is somewhat of a secret science, often ...
Friday, August 20th, 2010
Let me rephrase: “personal brand” is a made-up term for “person.” A company needs a brand, an identity. A company is paperwork filed with the government. A logo, a slogan, a design style, an advertising or marketing campaign — these things help create a personality for the company. This week ...
Thursday, August 12th, 2010
If you aren’t building and leveraging a personal brand as part of an overall business strategy, then you are wasting your time. Brands, whether personal or corporate, exist to make money, not get free drinks at the next conference. There are many ways to leverage a personal brand for business ...
Monday, August 9th, 2010
The market of 4-billion-plus mobile phone users — and not just high-end smartphones like the iPhone, but also the still-growing Android devices — easily eclipses the approximately 1 billion computers worldwide. That’s a quadrupling of reach for Internet Marketing. To prepare your sites for expanded search growth in a semantic Web ...
Wednesday, July 28th, 2010
Our guest writer this week is David Mink Want to ruin the mood at a party? Mention the economy. It might not win you host of the year award, but a down economy is the perfect time to talk about why increasing the complexity, scale, and spend of most advertisers’ ...
Thursday, July 22nd, 2010
Our guest writer this week is Marty Martin WordPress is an extremely powerful CMS out of the box (I know you already know that). And coupled with some really awesome plugins, you can really rock your niche. What you may not be aware of is how you can further customize ...
Friday, February 12th, 2010
Two of the biggest challenges of running a niche Web site are what to write about, and what products you should mention and link to. In most cases, writers are limited to the products they can promote and earn from affiliate programs. Fortunately, Amazon.com provides one of the oldest, easiest, ...
Wednesday, February 10th, 2010
The art of being self-promotional is a natural tendency. In a cutthroat environment, it’s human nature to think of ourselves first. The justification for doing so is that somewhere down the line, we’ll benefit from it – whether it be financially or from a networking standpoint. We want people to ...
Wednesday, January 27th, 2010
Raven HQ is located in Nashville, Tennessee, right on what residents refer to as “Music Row.” On my drive into the office each morning, I pass a banner hanging outside a music company touting how many views one of their music videos has on YouTube. The banner also includes icons for ...