The Raven Archive

Archive for the ‘ Link Building ’ Category

Tip Tuesday: How To Assign Blog Comment Tasks

Tuesday, August 31st, 2010

A few days ago I was chatting with a buddy who said, “I wish Raven had a way to assign responding to a blog post to someone else in the organization.” We didn’t build Raven Tools with this specific function in mind, but we did build it to be as ...

Use the “Healthy Eating” Approach to Link Building

Thursday, September 3rd, 2009

Despite the latest advances in search engine algorithms, link building remains a strong and viable part of an effective Internet marketing campaign. However, some caution should be taken when building links. For example, building links in bad neighborhoods can get you in all kinds of trouble, while building links in ...

Example of Good Link Bait

Tuesday, September 16th, 2008

I just found this linkbait mentioned in my RSS reader. It’s a site called How Long Could You Survive Chained to a Bunk Bed with a Velociraptor?. To search marketers, this is an obvious attempt at building inbound links to improve search engine performance. Watch the video to find out ...

Proof That Linking Out Actually Engages Readers

Tuesday, September 16th, 2008

There are many reasons to link out from your website. Sometimes it’s to link to a trusted partner or to a sister website. If you’re a search engine optimizer, you link out because it helps your website perform better on search engines (I’m not talking about link exchanges). However, there ...

Linkbait Ideas to Help Your SEO Campaign

Thursday, December 20th, 2007

Using linkbait is a great way of attracting traffic to your website or blog. The only factor you’re limited by is your own imagination. Whether you run a sports blog or are part of a corporate website setup, linkbait should be part of your SEO campaign. If executed correctly, it ...